Make your way to Veterans' Memorial Park to enjoy entertainment and exceptional food along the Wisconsin River. Enjoy a taste of the Heart of Wisconsin area. Each week is sponsored by a different business and is sure to be a favorite summertime event. Don't leave without stopping at the custard stand!
Every summer has its own story. Bring home the story of summer in Central Wisconsin. Be entertained, taste local foods, and beat the heat with a bowl of Culver’s Custard. Lunch by the River occurs every Thursday starting first Thursday in June and ending last Thursday in August from 11:30 a.m. to 1:00 p.m.