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Economic Development

Economic Profile

The Heart of Wisconsin is dedicated to fostering opportunities for success, whether you're a small startup or an established business looking to expand. With top-notch infrastructure support and a strategic location at a transportation crossroads, our region offers unparalleled access to markets in all directions, including global markets served by many of our companies.

Our robust industrial and commercial infrastructure provides the resources and operational support your business needs to thrive. Whether you require manufacturing facilities, logistics support, or access to skilled labor, we have the capabilities to meet your requirements and drive your business forward.

In recent years, Wisconsin Rapids has experienced significant employment growth, with a 4.58% increase from 2020 to 2021 alone. This growth is a testament to the strength and resilience of our local economy, as well as the opportunities available for businesses and workers alike.

As we continue to foster an environment conducive to growth and innovation, we invite businesses of all sizes to join us in shaping the future of Wisconsin Rapids and surrounding areas. Together, we can build a thriving community where businesses flourish, employees thrive, and opportunities abound.

Largest Industries in Wisconsin Rapids

Data from the Census Bureau ACS 5-year Estimate.

Health Care & Social Assistance

(1,511 people)

Interpersonal skills

(1,437 people)

Retail Trade

(1,310 people)

Highest Paying Industries



Interpersonal skills
Wholesale Trade


Transportation, Warehousing, & Utilities


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